BEGIN:VCALENDAR VERSION:2.0 PRODID:icalendar-ruby CALSCALE:GREGORIAN X-WR-CALNAME:Product Platforming in South Korean Ventures X-WR-TIMEZONE:Eastern Time (US & Canada) BEGIN:VEVENT DTSTAMP:20260515T205307Z UID:tag:localist.com\,2008:EventInstance_45455017227132 DTSTART:20240213T170000Z DTEND:20240213T181500Z DESCRIPTION:Marc H. Meyer\, Robert J. Shillman Professor of Entrepreneurshi p and the Matthews Distinguished Professor at Northeastern University\, wi ll dissect how diverse South Korean technology ventures employ technology platforming to grow from a startup to a scale-up company\, specifically fo cusing on global expansion.\n\n \n\nThe talk will focus on South Korean te chnology ventures. Dr. Meyer serves as a “Master Mentor” for the natio nal mentoring service\, where the ventures cluster in medical technology\, AI\, and IoT for medical\, manufacturing\, and public infrastructure appl ications. Most ventures wish to expand beyond Korea quickly. Having not t hought explicitly about product platforming before\, many find that doing so greatly facilitates their global expansion by allowing them to repositi on as modular\, plug-in solutions that fit into the broader industry ecosy stems in offshore markets.\n\n \n\nThis presentation will explore conformi ng and nonconforming ventures from recent mentor experience. A confirming example might be an advanced diagnostic imaging system for a specific medi cal condition prevalent in Korea for which there is little demand in the U .S. Yet\, there is substantial demand if that venture converts its core sy stem into a platform and pivots to other medical conditions prevalent in t he U.S. A nonconforming example might be XR/Media gaming products\, for w hom American and other foreign users adopt “as is” with little if any change other than subtitling. Who doesn't like K-drama?\n\n \n\nFrom thes e examples\, we will revisit the platform model for early-stage firms seek ing global expansion and consider platforming an enabler\, driven by ecosy stem structure and fitting within current dominant solutions.\n\n \n\nAbou t Marc H. Meyer\n\nMarc H. Meyer is the Robert J. Shillman Professor of En trepreneurship and the Matthews Distinguished Professor at Northeastern Un iversity. In 2006\, he started Northeastern's Entrepreneurship and Innovat ion Group in the D'Amore-McKim College of Business. Marc is a founder and served as the Managing Director of the Center for Entrepreneurship Educati on\, responsible for interdisciplinary entrepreneurship education. Over th e past 10 years\, the Center's incubator\, IDEA\, has helped launch about 100 companies that have raised more than $750M in venture capital. He also leads the NSF I-Corps Site program at Northeastern\, helping engineers an d scientists commercialize lab technologies as new ventures. He is the Fac ulty Director of the new Masters in Management in Digital Healthcare Trans formation being developed in partnership with the Mayo Clinic and its Scho ol of Medicine.\n\n \n\nMarc is widely published in the field of product\, service\, and business model innovation and has worked with industry lead ers in computing\, industrial products\, and consumer products around the world. He has also taken a leadership role in developing new methods for t eaching entrepreneurship and has helped numerous students start their own ventures. He was co-founder of VenturCom (which became Ardence and was acq uired by Citrix)\, a leader in real-time process control and automation so ftware. He has also been part of the startup teams for Phase2 Software Cor poration (a distributed database applications developer)\, and Intervista Software (a 3D worlds developer acquired by Platinum Software)\, and Senti llion (single sign-on for health care\, acquired by Microsoft). He has con sulted in a number of industries in the area of new product strategy and p latform management with companies that include IBM\, Hewlett Packard\, McK esson\, P&G\, Mars Incorporated\, and BAE Systems.\n\n \n\nAbout the Nardo ne Family Conference Series\n\nMade possible by a gift from David R. Nardo ne\, this seminar and conference series brings scholars and practitioners to Northeastern University to share insights on emerging markets.\n\nView past Nardone Family Seminar Series events Center for Emerging Markets Even ts\n\nView all Center for Emerging Markets events GEO:42.340369;-71.089389 LOCATION:321 Hayden Hall\, Northeastern University SUMMARY:Product Platforming in South Korean Ventures URL;VALUE=URI:https://calendar.northeastern.edu/event/product_platforming_i n_south_korean_ventures CATEGORIES:Seminar END:VEVENT END:VCALENDAR