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Title: The New ABCs of Research: Achieving Breakthrough CollaborationsSpeaker: Ben Shneiderman, University of MarylandLocation: Northeastern University, 45 Forsyth St., Cargill Hall, Lower Level, Room #97, Boston, Massachusetts 02115AbstractSolving the immense problems of the 21st century will require ambitious research teams that are skilled at producing practical solutions and foundational theories simultaneously – that is the ABC Principle: Applied & Basic Combined. Then these research teams can deliver high-impact outcomes by applying the SED Principle: Blend Science, Engineering and Design Thinking, which encourages use of the methods from all three disciplines. These guiding principles (ABC & SED) are meant to replace Vannevar Bush’s flawed linear model from 1945 that has misled researchers for 70+ years. Evidence is growing that these new guiding principles produce papers that on average elicit twice as many citations. These principles will enable students, researchers, academic leaders, and government policy makers to accelerate discovery and innovation.About the SpeakerBEN SHNEIDERMAN (www.cs.umd.edu/~ben) is a Distinguished University Professor in the Department of Computer Science, Founding Director (1983-2000) of the Human-Computer Interaction Laboratory (www.cs.umd.edu/hcil/), and a Member of the UM Institute for Advanced Computer Studies (UMIACS) at the University of Maryland. He is a Fellow of the AAAS, ACM, IEEE, and NAI, and a Member of the National Academy of Engineering, in recognition of his pioneering contributions to human-computer interaction and information visualization. His contributions include the direct manipulation concept, clickable highlighted web-links, touchscreen keyboards, dynamic query sliders for Spotfire, development of treemaps, novel network visualizations for NodeXL, and temporal event sequence analysis for electronic health records. Ben is the co-author with Catherine Plaisant of Designing the User Interface: Strategies for Effective Human-Computer Interaction (6th ed., 2016) www.awl.com/DTUI/. With Stu Card and Jock Mackinlay, he co-authored Readings in Information Visualization: Using Vision to Think (1999). His book Leonardo’s Laptop (MIT Press) won the IEEE book award for Distinguished Literary Contribution. He co-authored, Analyzing Social Media Networks with NodeXL (www.codeplex.com/nodexl) (Morgan Kaufmann) with Derek Hansen and Marc Smith. The New ABCs of Research: Achieving Breakthrough Collaborations (Oxford, April 2016) has an accompanying short book Rock the Research: Your Guidebook to Accelerating Campus Discovery and Innovation (2018).

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