Empower - The Campaign for Northeastern University


Chris Bail, “Gender, Political Persuasion, and Social Media: A Field Experiment During the 2020 Democratic Primary”

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This is talk co-sponsored by the NULab for Texts, Maps, and Networks, the Network Science Institute and the Shorenstein Center.

Research indicates women have less influence than men in a variety of professional settings, including politics. We conducted a field experiment on a social media platform where Democrats were randomly assigned female or male avatar before discussing their preferred candidate for the 2020 presidential primary election. By measuring changes in people’s preferences before and after they are exposed to these avatars, we examine how gender stereotypes and gendered language contribute to political persuasion.

About the speaker

Chris Bail is Professor of Sociology and Public Policy at Duke University, where he directs the Polarization Lab. A Guggenheim and Carnegie Fellow, he studies political extremism on social media using tools from the emerging field of computational social science. He is the author of Breaking the Social Media Prism: How to Make our Platforms Less Polarizing.

Monday, November 29 at 12:00pm to 1:00pm

Virtual Event
Event Type



CSSH, NUlab for Texts, Maps, and Networks



Sponsoring Organization

The NULab for Texts, Maps, and Networks, the Network Science Institute and the Shorenstein Center

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